About Us

Keystone has been manufacturing hair and skin care products since 1926. Run by the same family today, we are a Certified Women Owned business in downtown Memphis, just blocks from our original location on historic Beale Street. Our Company Mission is to provide beauty solutions through quality products our customers will love and depend on for their family’s hair care needs. Our core values include quality, reliability, family-friendliness, affordability, trust, and performance.

Brands under our umbrella are Ultra Glow, Long Aid, Better Braids, Better Locks, and Apex, all of which are globally distributed in over 90 countries. Committed to community economical development since its inception, one of Keystone’s founding principles has been to give back to the community. 4000 Keystone independent sales agents, inclusive of all people, were provided with the opportunity to earn a living in the difficult days of the 1930’s depression.

Today, some of the ways we give back include employing people in the community to be a part of the Keystone family, giving back to MIFA and CASA Charitable Organizations, and funding local elementary schools in Memphis and College scholarships. This corporate focus of giving back is what continues to drive us today.