Interested in Becoming a Distributor?

Keystone Laboratories manufactures market leading brands such as ULTRA GLOW®, LONG AID®, BETTER BRAIDS® and BETTER LOCKS®.

With worldwide sales and distribution throughout the United States, Canada, Europe, Africa and the Caribbean, Keystone has been a pioneer in providing styling and maintenance aids for natural and relaxed hair care and skin care treatment to the ethnic community.

Keystone Laboratories proudly celebrates 90 years of excellence in the industry. We embrace the future and the opportunity to further meet the needs of our new and ever-evolving consumers.

We Believe in providing consumer values and distribution opportunities to our mutual advantage.

We Guarantee to provide effective pricing and a broad selection of quality products and service.

We Deliver brand support of Keystone products to include advertising, marketing, sampling, consumer education and maintain competitive visibility.

Consumer Research Insights Concerns:

  • Overall hair & skin health
  • Style, maintenance, moisture retention
  • Economically affordable skin & hair care products for the ethnic consumer

Keystone Hair & Skin Care Products address these concerns:

  • Skin Care Maintenance Aids
  • Natural Hair Style Aids
  • Conditioning agents
  • Lightweight formulas
  • Styling maintenance emphasis
  • Economically priced

 Marketing Mix Strategy:

Keystone supports its family of brands throughout the communities nationwide and abroad!

We are driving sales at major national and international consumer shows. These events provide the perfect platform to create top of mind awareness, product education and sales opportunities for our brands.

We are product sampling putting our brands directly into the hands and on the mind of the consumer. We proudly participate in sampling opportunities at both small and large scale events in our communities! Whether it’s a concert in the park, class reunion, conference (religious, Pan-Hellenic), fashion or collegiate etc., we are there!

Word of mouth is still a very effective marketing tool and we allow the streets to be our mouthpiece!

We are conducting promotions and incentives to stimulate sales!

  • Product Give-Away & Contesting
  • Consumer & Community Events, Charity Tie-In
  • Digital Contesting & Couponing
  • Retail/Chain Incentive Programs